Advertising (Byte Size)
In this course we look in depth at Advertising, one of the main tools of contemporary marketing communications of the promotional mix.
After completing this course, you should be able to:
- compare and contrast the different views about how advertising might work
- evaluate the issues in designing and implementing advertising messages
- understand the different types of media available for delivering advertising messages
- appreciate the key issues involved in media selection and planning
- apply the different approaches to evaluating advertising.