Advertising (Byte Size)
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Advertising (Byte Size)

1 Lessons only £79.99
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In this course we look in depth at Advertising, one of the main tools of contemporary marketing communications of the promotional mix.

After completing this course, you should be able to:

  • compare and contrast the different views about how advertising might work
  • evaluate the issues in designing and implementing advertising messages
  • understand the different types of media available for delivering advertising messages
  • appreciate the key issues involved in media selection and planning
  • apply the different approaches to evaluating advertising.