Business Marketing



Business Marketing

3 Lessons only £259.99
Online Study
Offline Study

This programme is designed for people seeking to understand and apply the principles of marketing to a business. The course is particularly suited to the general manager with responsibility for a small organisation or a department, needing a broad understanding of a range of marketing, advertising and promotion techniques. It will be useful to the managers of larger businesses and organisations who have customer and marketing responsibilities. At the end of the course you will be able to:

  • Conduct market research
  • Define a customer's needs, want and desires
  • Carry out a SWOT analysis
  • Prepare a marketing plan
  • Describe a range of marketing methods
  • Evaluate the benefits of using different marketing media
  • Compose purposeful advertising copy
  • Understand how to use press releases, sales promotions and public relations
  • Define the selling process
  • Devise a telephone sales campaign
  • List the benefits of keeping advertising records