Effective Marketing (Skills Course)
No matter what business you are in, no matter what product of service you offer, you only make money by getting customers to buy that product or service.
Getting customers and satisfying their needs is what makes a business successful.
Marketing your business should be an integral part of every working day.
Marketing your business when you start up and then leaving it to chance or ‘word of mouth’ is not good enough. Marketing is an ongoing process that is carried on as long as the business exists. ‘Word of mouth’ is often regarded as ‘the best form of advertising’ because it is free and comes with a recommendation. However, it is not under your control and therefore cannot be included in a structured marketing plan. You must not hope that you will succeed as a result of the efforts, or not, of an uninterested third party!