Franchising is neither an industry nor a business. It is a practical concept for the effective distribution of profits and/or services. Recently this way of doing business has become increasingly popular.
This is because franchising combines the positive qualities of large organisations with those of small businesses. We can define this as fusing the commitment and energy of individuals with big business resources.
This course is designed to provide students with an introduction to franchising - especially those who are considering investing in a franchise business opportunity.