International Business Strategy
International Business Strategy draws together and applies ideas from many of the disciplines and fields of study which contribute to a broad understanding of business. Some of the ideas may already be familiar to students who have previously studied courses in marketing, economics, management theory or organizational behaviour.
Crucially though, through an understanding of strategy and strategic management, we can gain an insight into how these individual disciplines interact. The course is designed for all those intending a business career and for those with an interest in how contemporary organisations operate. Business strategy is not simply the province and responsibility of senior level management decision makers.
The ideas which underpin International Business Strategy can be applied at many levels in the business organisation to help ensure that individual business units or departments maintain an effective contribution to the overall success of the business.