Is marketing communications essentially just to do with sales and profits and activities such as advertising? Certainly, you learn in this course that sales and profits, together with the tools and techniques of advertising, are important considerations and tools of marketing communications.
Virtually all organisations at some time need effective marketing communications. This need cuts across different types of organisations from profit seekers to not-for-profit organisations, across different types of situations and problem areas such as the need, say, to minimise adverse publicity through to the need to increase public donations. And it encompasses the relatively small local company through to the major multi-nationals operating on a global basis.
Effective marketing communications has become even more important to organisations, but at the same time, more complex and difficult to plan.