Personal Selling Skills (Skills Course)
The aim of this course is to help you develop a marketing 'package' that will successfully meet customers' needs.
By the end of this course, you will be able to:
- define your typical customer
- determine what they want
- decide why they will buy from you
- produce a personalised plan of campaign for your market research
- identify your firm's strengths, weaknesses, opportunities and threats
- design a successful marketing 'package'.