Planning Marketing Communications (Byte Size)
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Planning Marketing Communications (Byte Size)

1 Lessons only £79.99
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In this course, we look at the development of integrated marketing communications plans.

After completing this course, you should be able to:

  • understand the importance, meaning, and complexities of planning integrated marketing communications
  • identify the key elements of planning integrated marketing communications
  • understand and explain the key inputs to this planning process
  • assess how marketing communications strategies can be developed for different target audiences
  • develop integrated marketing communications plans.