Product and Services Management (Byte Size)
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Product and Services Management (Byte Size)

1 Lessons only £79.99
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To ensure that the objectives set out in the marketing plan are met, it is essential that the marketing mix is developed and successfully targeted in the market place. A key element of the marketing mix is the product or the service a firm offers. We start this course on product and services management by defining a product and a service, and identifying some similarities and differences.

By the end of this course you will be able to:

  • define the elements of products and services
  • undertake product analysis to identify components of successful products
  • identify the unique characteristics of service products
  • detail the new product development process and explain the importance of its management
  • distinguish between products in different stages of the product life cycle and select appropriate management actions
  • identify key branding decisions.