Product and Services Management (Byte Size)



Product and Services Management (Byte Size)

1 Lessons only £71.49
Online Study
Offline Study

To ensure that the objectives set out in the marketing plan are met, it is essential that the marketing mix is developed and successfully targeted in the market place. A key element of the marketing mix is the product or the service a firm offers. We start this course on product and services management by defining a product and a service, and identifying some similarities and differences.

By the end of this course you will be able to:

  • define the elements of products and services
  • undertake product analysis to identify components of successful products
  • identify the unique characteristics of service products
  • detail the new product development process and explain the importance of its management
  • distinguish between products in different stages of the product life cycle and select appropriate management actions
  • identify key branding decisions.