Some people may be "born salesmen", but the rest of us can learn the techniques for selling success.
This course explains the processes which make up a successful sale. The syllabus includes the FAB principle - or how to think of your product in terms of customer advantages and benefits, not features. How to identify your most profitable customers. The techniques can be applied in any sector where persuasion and exchange are involved. All businesses sell and this course is therefore appropriate for small business people, staff and people looking for a new career in sales.