Marketing Segmentation (Byte Size)
Section 1: Identifying Customer Needs
Why is market segmentation necessary?
The process of market segmentation
Section 2: Consumer Market Segmentation
Section 3: Industrial Market Segmentation
The differences between consumer and industrial markets
Models of industrial market segmentation
Section 4: Targeting
Selecting target markets
Relationship between market segment and company objectives
Section 5: Product Positioning
What is positioning?
Determining a product's position
Tutor-marked Question Paper
Sample Course Materials
Please click on the logo below to view a few sample pages of the course materials we provide. Whilst this is only a few sample pages, we do hope that it will give you some idea of the quality of the materials we provide. If you have anymore queries in relation to the course materials, please feel free to contact one of our friendly course advisors who will be more than happy to deal with any queries that you may have.